So, your small business wants to write better copy to increase traffic, boost SEO, and smash sales. But where do you start?
We know that small businesses often face challenges when creating compelling copy for their marketing materials. Limited resources mean creating content at scale is a challenge. In a world where millions of blogs are published daily, small businesses must create copy that is engaging, informative, and persuasive.
To help you create copy and content that cut through the noise, here are 8 tips for creating better small-business copy.
1. Know your audience
The first step to writing effective copy is to know your audience. Every small business should investigate and understand its target market’s demographics, needs, and pain points.
Building customer personas enables you to craft messages that resonate with your audience and address their specific concerns and pain points.
2. Focus on benefits
It’s easy to focus on the features that make you great, but customers want to know about the benefits.
Your small business copyshould focus on the benefits of your products or services rather than just the features. By highlighting the benefits, every small business can persuade customers to choose their offerings over the competition.
However, for things that are seriously in depth and techy, like science or healthcare copywriting, make sure you really know your stuff, as inaccurate information is not only dangerous but could really reflect badly on your company if you get it really wrong.
3. Use clear and concise language
Readers hate complex sentences, long paragraphs, and rambling content.
Every small business blogger and copywriter should use clear and concise language in their copy. Try to avoid using industry jargon or technical language that may be confusing to customers. Instead, use simple and straightforward language that anyone can understand.
4. Highlight unique selling points
Small businesses should highlight their unique selling points in their copy.
By emphasizing their unique selling points, small businesses can stand out in a crowded market.
Simply put, focus on what makes you unique…
5. Use customer stories
Customer testimonials are a powerful tool for every small business. Incorporating positive feedback from satisfied customers into blogs or copy can build trust and credibility with potential customers.
6 .Include a call-to-action
Every piece of copy should include a call-to-action (CTA) that encourages customers what to do. This could include signing up to a newsletter, making a purchase, or asking form more information. The CTA should be clear, concise, and easy to follow.
7 . Edit and proofread
Small businesses should always edit and proofread their copy before publishing it. Errors or typos can undermine a company’s credibility and make them appear unprofessional. Small businesses can ensure that their copy is polished and error-free by taking the time to edit and proofread.
8. Outsource to a professional
While every small business should be blogging and creating new copy, too many don’t have the time, capability, or resources to do so. The solution? Outsource to a copywriting agency.
9. Boost SEO by investing in your blog
Writing effective copy is essential for small businesses that want to stand out in a crowded market. By knowing your audience, focusing on benefits, using clear language, highlighting unique selling points, incorporating customer testimonials, including a call-to-action, and editing and proofreading, you can create compelling copy that improves SEO and smashes sales.
And finally, don’t think you have to do it yourself. If you think writing quality content is a bit out of your league or you just don’t have the time, outsource it. As a leading Bristol Copywriter, we work with many businesses that openly admit they just don’t have the time and / or skills to produce content, which is why we do the job for them!